Director of Product Marketing
Heidi Health · New York · AU
Posted 60+ days ago
Healthcare Market Intelligence
On-site
Not yet analysed
Demand80
Career growth85
Healthcare fit65
Remote potential70
5-year outlook
Director-level product marketing roles in well-funded health tech startups typically command strong six-figure compensation with equity upside; exact figures vary by location and company stage.
Clinical license
Not required
Applicant reach
moderate
Seniority
senior
Employment type
full-time
Date found
2026-08-26
Intelligence details
Why this is worth applying to
Clinicians with marketing or commercial experience—or those who have transitioned into product roles—should consider this as a high-impact pivot into health tech leadership. It leverages clinical domain expertise to shape how AI tools are adopted, but requires proven marketing/GTM skills.
Who should apply
Doctors, nurses, or allied health professionals with an MBA, prior product marketing experience, or a track record in health tech commercial roles. Also suitable for clinicians who have led product launches or sales enablement in healthcare settings.
CV angle
Emphasize clinical experience as deep domain expertise for understanding clinician buyers and workflows. Highlight any marketing, product, or commercial projects—even informal ones—such as creating training materials, leading implementation, or contributing to product design. Frame clinical insights as market intelligence.
Skills to highlight
- Product marketing
- Go-to-market strategy
- Positioning and messaging
- Competitive analysis
- Sales enablement
- Clinical workflow understanding
- Cross-functional leadership
- Customer research
Role summary
Director of Product Marketing at Heidi Health, a clinical AI company, responsible for owning positioning, messaging, go-to-market strategy, and sales enablement for their AI care partner products. This senior individual contributor role partners with product, sales, and marketing to drive product adoption and market success.
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