Associate Director, Digital Paid Media
Optum/UHG · Minneapolis, Minnesota, United States · US
General Business
Remote
Not yet analysed
Demand68
Career growth58
Healthcare fit24
Remote potential95
5-year outlook
Likely a senior marketing/media leadership track with compensation aligned to large payer/health-system associate director roles; growth depends on measurable media performance, budget scale, and matrixed leadership impact.
Clinical license
Not required
Applicant reach
narrow
Seniority
senior
Employment type
–
Date found
2026-11-06
Intelligence details
Flexible work details
- Eligible countries
- United States
Eligibility, licensing, and location restrictions can change. Always confirm details on the source posting before applying.
Why this is worth applying to
Worth considering only if you already have substantial paid media, digital marketing, agency, or marketing analytics leadership experience; it is not a realistic first non-clinical step for most clinicians.
Who should apply
Clinicians who have already transitioned into healthcare marketing, digital media, agency strategy, marketing analytics, or campaign performance roles and can show paid media planning, budget, and measurement leadership.
CV angle
Reframe real clinical and healthcare experience as healthcare domain knowledge, stakeholder communication, process governance, budget/resource stewardship, data-informed decision-making, and cross-functional leadership. Emphasize any actual digital marketing, campaign analytics, media planning, agency, measurement, or budget experience; do not invent paid media experience.
Skills to highlight
- Paid media strategy
- Media planning across search/social/programmatic/video/CTV
- Performance analysis and optimization
- Budget forecasting and investment pacing
- Attribution and marketing measurement
- Cross-functional stakeholder leadership
- Healthcare marketing context
- Data-driven decision-making
Role summary
A senior digital marketing role leading integrated paid media planning, performance analysis, budget forecasting, and measurement across search, social, programmatic display, video, CTV, native, and affiliate channels for UnitedHealthcare.
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